Rawpops
Raw Pops is an eatery located in Kuwait, serving a selection of Desserts that delivers across Jaber Al Ali, Rai and Kuwait City. Their specials include Brownie Squares, Hazelnut Truffle Bites, Bounty Bars and 5 Days Snack Box. They promote healthy snack options which are keto, vegan and sugar-free.
Rawpops uplift was one of our favourite projects. They had a very minimal colour palette, purple and a complementary white. The main points we took into consideration for the uplift was that compared to the previous logo, we wanted the new design to be more friendly, striking and approachable. And this led us to design a script inspired logo. The playfulness of the logo and the bold colours helped to elevate the brand. It depicted a more welcoming feel which was what the brand was aiming for as they wanted more people to adopt their healthy snack alternative.
Rawpops on instagram:
